With all the work you put into your content marketing — all the hours spent blogging, publishing news items, creating articles for LinkedIn or industry publications — you could probably be seeing more than a couple of likes on Facebook. One way to leverage the content you create, and get more mileage out of it, is called Content Mapping.
As explained by Carlijn Postma at Content Marketing Institute, “Content mapping for curation purposes is a logical derivative of the phenomenon of mind mapping — a diagram is drawn to visually organize information, frequently around a single concept represented as a circle in the center of the map.”
Plotting your content map enables you to think ahead about the possible extras that could result in additional content without spending too much time.
Postma notes that this is not the traditional idea of content mapping, in which you map your content creation to the needs of your organization. Rather this is the map for where you content will go after creation, to get the most mileage out of it.
The article contains a great infographic broken into five steps. Definitely worth the read, as is most of the material from CMI.