Category Archives: Content Marketing

Best Biz Birthday EVER

Need awesome content? You got it.

It’s my birthday, and this year I’m giving myself and my business an awesome gift.

So what would one successful writer, editor, content marketer and language magician want for her business?

Another partner, of course!

A storied collaboration dating back to the dot-com days has been renewed, and the results will be nothing short of some seriously righteous word-smithing. Read the entire story here, and get ready for The Words Girls!

 

The Link’s the Thing: How to Amplify Your Content

How many shares did your last post get? How many views? And what did those bits of social proof actually get you?

According to Steve Rayson writing in Content Marketing Institute’s blog, shares and views aren’t enough if you really want to amplify your content and build authority.

“Social sharing is one part of the amplification process and content shares in themselves are not a measure of success. By contrast, content that gains both shares and links is much more likely to build authority and drive traffic,” Rayson writes.

“One of the most common reasons for content failure is the lack of amplification. Content creators need to think about how and why their content will be amplified before they create it. Why will people share it? Why will they link to it? How will they find it?” he asks.

If your content is lacking amplification, read Rayons’s piece for some outstanding advice. And if you find it helpful, link to it. That’s the giveback for all this great free info we consume online everyday.

Be nice. Be brilliant. Be good at life. 😀

 

How much should you pay your freelance writer?

“How much do you charge?”

It’s the eternal question for the freelance writer. And the bottom line is….it depends. The amount you can expect to pay varies on a number of factors, spelled out beautifully by Courtney Craig in ClearVoice.

“This FAQ doesn’t have a simple answer,” Craig writes. “Most intermediate to advanced freelance writers charge between 10 cents and $1 per word, depending on the amount of work they will have to put into the project. But, the way they bill that average range will vary. Some freelance writers bill at a flat rate, per hour, or per monthly retainer for frequent work (in this case, a volume-based discount should apply), rather than per word. Typically, freelance writers who use one of those last three billing methods will include services beyond just the content.”

So, it really does depend…and Craig provides a fantastic infographic to help make it more understandable.

Where does the Words Girl fall? Check out the PRO category below for a good idea. Then let us know what you need.

Freelance writer rates from ClearVoice

Image part of an infographic by ClearVoice, (c) 2015.