Category Archives: What I do

The One Bit of Business Advice that Works Like Magic

Do all things with loveThe past few months, this one idea has been transforming my business as if by magic. Best business advice?  Love the work, love every word you write, love every client (yes, even that client), love every task and challenge and success and setback. Love every invoice, and every payment. Love every time sheet, every tax form, every proposal, every call. And if you can’t find it in your soul to do that, get out of the way and make room for someone who can.

Best Biz Birthday EVER

Need awesome content? You got it.

It’s my birthday, and this year I’m giving myself and my business an awesome gift.

So what would one successful writer, editor, content marketer and language magician want for her business?

Another partner, of course!

A storied collaboration dating back to the dot-com days has been renewed, and the results will be nothing short of some seriously righteous word-smithing. Read the entire story here, and get ready for The Words Girls!

 

The Link’s the Thing: How to Amplify Your Content

How many shares did your last post get? How many views? And what did those bits of social proof actually get you?

According to Steve Rayson writing in Content Marketing Institute’s blog, shares and views aren’t enough if you really want to amplify your content and build authority.

“Social sharing is one part of the amplification process and content shares in themselves are not a measure of success. By contrast, content that gains both shares and links is much more likely to build authority and drive traffic,” Rayson writes.

“One of the most common reasons for content failure is the lack of amplification. Content creators need to think about how and why their content will be amplified before they create it. Why will people share it? Why will they link to it? How will they find it?” he asks.

If your content is lacking amplification, read Rayons’s piece for some outstanding advice. And if you find it helpful, link to it. That’s the giveback for all this great free info we consume online everyday.

Be nice. Be brilliant. Be good at life. 😀