Category Archives: What I do

The Link’s the Thing: How to Amplify Your Content

How many shares did your last post get? How many views? And what did those bits of social proof actually get you?

According to Steve Rayson writing in Content Marketing Institute’s blog, shares and views aren’t enough if you really want to amplify your content and build authority.

“Social sharing is one part of the amplification process and content shares in themselves are not a measure of success. By contrast, content that gains both shares and links is much more likely to build authority and drive traffic,” Rayson writes.

“One of the most common reasons for content failure is the lack of amplification. Content creators need to think about how and why their content will be amplified before they create it. Why will people share it? Why will they link to it? How will they find it?” he asks.

If your content is lacking amplification, read Rayons’s piece for some outstanding advice. And if you find it helpful, link to it. That’s the giveback for all this great free info we consume online everyday.

Be nice. Be brilliant. Be good at life. 😀

 

Building your author platform? Here’s what not to do…

“Platform, in a nutshell, is your ability to sell books based on your visibility to the intended readership. If you’re a total unknown, then you may be turned down for lack of a platform to support your book’s publication,” writes Jane Friedman in her (indispensable and outstanding) blog at JaneFriedman.com.

As self-publishing becomes more and more viable, authors learn early on that a good author platform is key to finding that elusive book deal. And the advice we get to build it ranges all over the map. Jane offers some great advice on how to balance “the numbers game” with a realistic approach to platform building. She also cautions against three things that will undermine your efforts…but are often touted as being important:

  1. Focusing on superficial indicators like number of likes and size of list.
  2. Too much focus on social media growth, at the expense of creating work people want.
  3. Rushing the timeline.

“The good news is that authors can build a platform by engaging in activities that are most enjoyable to them—because if they’re not enjoyable, you won’t continue doing them for the time required to see any kind of pay off,” she advises.

“If you build platform only as a means to an end, it generally fails, and that’s why I tend to get cynical when authors try to do it only in service of securing a book deal. It doesn’t reflect an understanding of the much bigger picture: the tremendous value of being visible to your audience.”

The post is well worth a read if you are looking to build your own platform.

How NOT to Do Customer Service Right

Annnnd, I’m out.

A few weeks ago I signed up for an online project organizing tool that I’ve used in the past. I was excited by their new features and ready to give it a go (after kind of forgetting about it for three years.)

I’m taking their new training, committed to mastering what I know will be a useful tool, all good so far. Then I get the “hey, congrats, we just upgraded your account” notice, and promptly realized that ALL my account data was gone. All my projects, lists, priorities, plans…GONE.

Okay, these things happen. I emailed CS, and got the typical “hey, we’re looking into it and we’ll fix it” reply. Okay, I can be patient.

Meanwhile, I’m getting at least one email every other day from them with a new product or feature to UPSELL me…on an account that is useless to me. And it’s not just the usual upsell stuff; it’s cleverly designed to look like goodies (like the “hey, send me your mailing address so I can send you this book…oh…and you’ll just pay postage of approximately what the book is selling for anyway.”)

With each email, I forward back to CS and say “hey, fix my account. Please and thank you.”

Crickets.

I just got the latest “don’t miss this offer” while getting NADA response on getting my real problem fixed.

Clearly their business model is focused on growth; that’s cool, we all have to set our business priorities. But the best way I’ve found to grow is by taking excellent care OF THE CUSTOMERS YOU ALREADY HAVE.

Sigh. Cap locks off; having a nice cup of tea and moving on with  my day…without this company.

How are you treating your customers?