“Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”
This quote is just one of the takeaways in B2B Content Marketing 2015: Benchmarks, Budgets, and Trends from The Content Marketing Institute and Marketing Profs.
If you have a strategy, great. If you’ve documented it, even better. If you need help getting your strategy together, I’m here for you.