Content — you know you need it, but there’s no time to produce it. Of course, you can outsource your content marketing, but you’re just not there yet. If this is you, it’s time to curate content.
How to Curate Content and Win
In the age of content marketing, content curation can help you publish solid content without having to invest an enormous amount of time and money. And you’ll be providing your prospects with solid, relevant information to help answer their questions and make their lives easier. You’ll look smart, you’ll build your brand authority, and you’ll help drive new traffic and leads.
At The Words Girl, we help several clients by doing this kind of work, and it really does work. This free content curation guide from Curata is a great place for anyone to start. Let me know if you have any questions…and good luck, you big content curator you!
The past few months, this one idea has been transforming my business as if by magic. Best business advice? Love the work, love every word you write, love every client (yes, even that client), love every task and challenge and success and setback. Love every invoice, and every payment. Love every time sheet, every tax form, every proposal, every call. And if you can’t find it in your soul to do that, get out of the way and make room for someone who can.
Businesses are getting more savvy about publishing content like e-books, manuals, and reports and using them in their content marketing. And as they do, they often run into questions about copyright and content piracy issues.
I just fielded a question from a firm that was looking to publish their company manuals, but wanted to keep them protected from unauthorized copying. They asked about making PDFs non-printable, and if there were other ways to protect what they publish.
Here’s what I told them:
There really is no way simple to bulletproof a PDF. Yes, you can use watermarks so that they print ugly…but that’s terribly distracting for your legitimate customers. Not only that; it’s a fairly simple process to remove a PDF watermark.
With Adobe Professional you can create what’s called a Non-Printable PDF; this is a password-protected document that you can render as read-only. However, a quick Google search will show you a dozen ways to work around that; there are plenty of PDF password remover tools out there.
The best industry solution for copyright and piracy protection is to publish using Digital Rights Management (DRM).
Here is a great explanation of digital rights management and how it works. Most of the major publishing e-books publishing platforms offer DRM as a built-in part of their service. There are also companies that can provide DRM for your PDFs without going through a third-party platfform like Kindle or iTunes. Locklizard.com is one that looks robust (although I haven’t used it personally.)
Of course, nothing is completely free from content piracy, as the sharks stay one step ahead of us all the time. But DRM is the industry standard and offers the best protection.
Think of this way…what do you stand to lose if you DON’T publish because you are afraid of digital piracy? Unless you’re publishing trade secrets, patent information, or other truly confidential work (n which case you should be consulting a copyright attorney right away and that’s way beyond my pay grade to advise) don’t let fear of piracy keep you from publishing. Just be smart about it.