For a lot of local businesses, taking the “big picture” ideas of multi-channel marketing and parsing them down to realistic action items can seem impossible.
I ran across this worksheet from Marketo this morning (thanks to Content Marketing Institute for sharing the link) and I believe this could really help. If you’ve got a small (or non-existent) marketing team, this could be a good way for you to make some headway.
And if you have any questions about the process as you work through it, don’t hesitate get in touch. I’m happy to give you my input.
Here’s to happier multi-channel marketing!