It’s time to make better content

“Is the content you are creating and distributing for your customers any different than anything else out there?”

When Joe Pulizzi asked this of the room full of small business owners who were complaining about their marketing results, he was met with stunned silence. And no wonder. We’ve been trained to push a stream of stuff out into the world. But is your content any different from your competitor’s? More importantly, does your reader care?

Joe’s article is definitely worth the read if you are committed to making better content for your business. Make better content. It’s worth it.


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