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Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses] May 30, 2023
To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how. Continue reading →
Robert Rose
Is Marketing Climate Change Coming? Or Is It Already Here? May 26, 2023
Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading →
Content Marketing Institute Team