How many shares did your last post get? How many views? And what did those bits of social proof actually get you?
According to Steve Rayson writing in Content Marketing Institute’s blog, shares and views aren’t enough if you really want to amplify your content and build authority.
“Social sharing is one part of the amplification process and content shares in themselves are not a measure of success. By contrast, content that gains both shares and links is much more likely to build authority and drive traffic,” Rayson writes.
“One of the most common reasons for content failure is the lack of amplification. Content creators need to think about how and why their content will be amplified before they create it. Why will people share it? Why will they link to it? How will they find it?” he asks.
If your content is lacking amplification, read Rayons’s piece for some outstanding advice. And if you find it helpful, link to it. That’s the giveback for all this great free info we consume online everyday.
Be nice. Be brilliant. Be good at life. 😀