Why Adverbs are Not Your Friends

Thanks to the always-interesting Tom Harris for sharing this with me. Sometimes the strongest words you can write are the ones you leave out.

How To Work AI Into Content Marketing (in a Way That Works for You) September 20, 2023
Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.
Jodi Harris
With Gated Content, Trust Goes Both Ways. Don’t Ask Until You’ve Earned It September 19, 2023
Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.
Robert Rose